If there’s one thing Alice Cooper knows, it’s how to mix horror and entertainment. And if there are two things Alice Cooper knows, it’s publicity*. What better way to promote his upcoming release, Welcome 2 my Nightmare than with a Nightmare-inspired maze at Universal Studios’ Halloween Horror Nights? The album, with three tracks featuring original Alice Cooper Band members Denis Dunaway, Michael Bruce and Neal Smith will drop September 13 through Universal Music Enterprises. Genius.
The cross-marketing doesn’t take away from the fact that any haunted house involving the pioneer of shock rock is going to be the ultimate horrorshow. And he won’t just be sitting on the sidelines, Alice Cooper will be an active part of the design “dream team”. It is the ultimate horrorshow. Alice warns, “This will be a nightmare that will haunt visitors’ dreams for a long time to come.”
According to the promo, “the new attraction will take guests on a terrifying trip through Alice Cooper’s twisted mind, where his most famous songs, bizarre themes and demented characters collide inside a living horror movie…This original, one-of-a-kind walk through experience will feature trademark elements from Alice Cooper’s celebrated shows, including guillotine decapitations, electric chairs, a sadistic insane asylum, predatory snake and giant Black Widow spiders that have helped make his imagery timeless and indelible. Music will be a powerful element within the maze and will include both new and classic Alice Cooper material.”
Other features of Halloween Horror Nights will include new mazes “Eli Roth’s Hostel: Hunting Season.” and “The Thing: Assimilation,”, plus all-new terror filled “scare zones,” original shows, horror twists to popular rides and the infamous “Terror Tram.” Halloween Horror Nights begins on September 23 and continues on select nights through October 31.
*And if there are three things Alice Cooper knows, it’s BBQ. And if there are four things Alice Cooper knows, it’s golf. And I’m sure he knows lots of other things; he seems like a pretty smart guy.