Joico Summer Event

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Celeb colorist Denis de Souza and Whitney Port hosted the Joico Summer Event at the Sunset Marquis on Wednesday night.

-6 Guests enjoyed a tropical filled evening alongside Joico haircare to celebrate their partnerships and collaborations. Amongst these news was Denis de Souza from the Andy LeCompte Salon who was recently announced as their Celebrity Colorist spokesperson. He’ll  be assisting in all color trend predictions and consulting for the  brand’s color line. Guests heard his latest trend prediction of the summer, SOMBRE, which stands for subtle ombre and how to achieve.

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Whitney Port and Denis DeSouza.

Another component of the celebrations was the yearlong partnership that between Joico and artist Bella Pilar. Previewed items featuring the Bella Pilar animations were tote bags, sunglass and cellphone cases and more.

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We also got an exclusive sneak peek to their soon-to-be-launched product, Joico’s Limited Edition Gold Dust Shimmer Finishing Spray. This is going to be one of my new favorite products!

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Donna Lethal

About Donna Lethal

Donna Lethal is the author of "Milk of Amnesia" and writes for her own blog (Lethal Dose), Hair Hall of Fame, Dowager Quarterly, Find A Death, & the Valhalla Cemetery chapter in "Weird Hollywood." A native of Lowell, Mass., she's lived in Boston, NY and London before settling here. When not writing, she's hiking, soaking in a Korean salt room or in the high desert with her pit bull.
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