Johnny Echols of ‘Love Revisited’ Talks About Himself and His Music From the ’60s Until Now


Johnny echols on stage 3Johnny Echols knew from a young age that he loved music. When he was young, his parents, along with his childhood friend Arthur Lee’s parents, moved to Los Angeles where both kid’s parents were teachers. Shortly after that, a neighbor started giving young Johnny guitar lessons and a life-long odyssey began. By the time Johnny reached Dorsey High School, friend Arthur had taken up the organ and they started a band. Arthur Lee wanted to spend more time singing, so fellow Dorsey classmate Billy Preston joined the group. By 1963, Johnny had traveled to England as guitarist for Little Richard’s band. When he returned, Arthur Lee and Johnny formed the group ‘Love’, acknowledged as one of the best bands to come out of Los Angeles, one of the creators of L.A.’s psychedelic rock sound and a group whom Jim Morrison of the Doors listed as one of his favorite bands. Their influence has spread to such punk groups as Jesus and Mary Chain, while The Damned have honored ‘Love’ and covered their tunes. Songs like Seven and Seven Is, Little Red Book and She Comes in Colors have earned a solid place in American music. One of their albums, Forever Changes, is on Rolling Stone magazine’s 500 Greatest Albums of All Time and has also been inducted into the Grammy Hall of Fame.

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Forever Changes by Love. The album cover art was done by Bob Pepper.Photo courtesy of flickr Commons.

Throughout the years, several of the members have died including Arthur Lee, who passed away from acute myeloid leukemia in 2006. Johnny Echols has weathered the storms, looking trim and happy though these days as he still performs with the group ‘Love Revisited’. I recently attended Tiki Oasis, the yearly event highlighting the ‘tiki’ influence on our culture through its music, art, drinks and literature. There, I sat down with Johnny, where ‘Love Revisited’ had just played to a crowd that obviously was loving every second of the music.

Johnny Echols, after the Tiki Oasis show 2014. Photo by Edward Simon for The Los Angeles Beat.

Johnny Echols, after the Tiki Oasis show 2014. Photo by Edward Simon for The Los Angeles Beat.

Johnny, how, after playing those songs for so many years, do you keep them fresh?

Well, because they are good songs, number one and we enjoy playing them. But recently, we haven’t played them that often; a couple of gigs a month, sometimes fewer, so basically the songs are fresh and now. Because when you’re on the road and you play them every single night you kind of want to switch them up since we’ve got a pretty good catalog of songs that we do. So when we’re on the road every night we’ll switch the songs up, sometimes Rusty will sing the song or I’ll sing the lead. We’ll do things like that to change it up so everyone is kind of on top of it and you don’t ever feel like you know everything. Sometimes you want to stretch a little bit; like one night Rusty does it and the next night I do it. We’re always stretching, always reaching!

You’re still out playing gigs, you must still love music.

Of course, I’m first and foremost a musician and we listen to music all day long and into the night, so music is absolutely THE major part of my life. It’s always on, when we’re in the car, at home, there’s always an instrument around and we’re always listening. I’m really not that conversant on rap and the new music, I like the old school music from the era that I grew up in. I like some of the old school stuff from the Louis Armstrong days, Ma Rainey, Bessie Smith, Billie Holiday and things from that era. I also like some current music, I wouldn’t call him too current but I liked Tupac Shakur. For the most part, though, I’m old school. You know, music you could actually dance to, have fun with. But we also wanted to do music that said something, so we would add words; as I told you before, Arthur was a poet, so music has meaning, it said something, the songs that we did. I’m actually very proud of the catalog that we did create because it has stood the test of time and we have a whole new audience now When we tour and do festivals in Europe, which is where our biggest market is, we go over their and do tours and festivals and a larger part of the audience is under 21 so that’s cool, we really dig that.

You like jazz guitar a lot. Do you find it working its way into your rock tunes these days?

Yes and no. That’s actually my style, I have kind of jazzy blues style. There is a bit of rock, but mostly I’m a jazz-blues musician and I kind of go back and forth between the two and I’ve developed my style of play from that. Basically it was jazz and then melding the two, old school blues, because musicians, especially at the time when I was coming up, rock musicians during the ’60s, they wanted to play as many notes as they could and I thought that the music required thought and you wanted to play something that was memorable, you didn’t just want to play a lot of notes for the sake of playing notes. So I consciously developed a style where I wasn’t playing a whole lot, but I was playing what I thought the song required and what added to the vocal because being a musician, and I played a lot of studio work and your job was always to the vocalist, to make the vocalist look as good and sound as good as they could. I kind of brought that over. The fact that we played clubs around Hollywood and Los Angeles where we were, the house band in fact, we would play for people like ZZ Hill, B.B. King and people like Bobby Bland and all those musicians would come down to the Californian Club and we were part of the backup group. Jimi Hendrix, he was called Jimmy James at the time, he was in that group and also Billy Preston was in that group. We developed a style of play which was basically to compliment the singer and that kind of melded into a style for me.

That sounds like one of those kind of groups that if you had a time machine to go back….….

We really had fun, Jimi and I, we would do these things—-you see, old R&B guitarists back in the day, they would do the playing behind their backs and around their neck, with their teeth and toes and whatever. That was something that was part of the staple of what was called at the time the chitlin’ circuit, with a guitar player that would really step out front, so Jimi and I developed this style of playing doing that and he took it to just a whole ‘nother level, of course, with the showmanship he developed, but that started in that club circuit called the chitlin’ circuit, that flamboyant guitar player doing all of these tricks and things. It’s easy to do, really, but it looks complicated. If you can play the guitar in front then you can move it around your back—it’s basically the same thing.

How did you create your sound?

Actually, Arthur was more of a poet than a musician. He played and later on he got better as an instrumentalist, but basically he was a poet. He would do his poetry and myself or Brian, but mostly he would talk to me and tell me ‘I’ve got this and I’ve got these words’ and then we would add music to them and sometimes we wouldn’t discuss whether or not that song needed something else besides the guitars, because basically that was our thing, an acoustic guitar, a finger-picking guitar with an electric guitar added over it and then sometimes like when we had Tjay Cantrelli we would have sax or flute, but our mainstay was the two guitars.

What’s your favorite guitar?

It would probably be a Les Paul Standard, that would be the favorite guitar to play because I always played Gibsons, mostly over Fenders and I like them because they have shorter scale, just slightly shorter, but it gives you more of a stretch. I can stretch more than I could with the longer Fender scale and so I like Les Pauls and also the double-neck that I played that was called a Nando guitar, the first one and then Mosrite guitars started and we endorsed them. They made guitars specifically for me and made a double-neck that I played quite often. I played a Stratosphere, a double-neck that was probably the first double-neck other than country music—-Joe Maphis played one, but I think I was probably the first rock musician playing one. I was still in high school, in 1963, and I was playing one of those before any other musician was playing it. That would be my favorite two, the double-neck and the Les Paul.

What about the guitar you were playing at the show tonight?

That was a custom guitar, made by Schecter Research, the custom division of Schecter. I was working out an endorsement deal with them and we got ahold of some old 1959 Les Paul pickups and they incorporated them into the guitar I play now. We didn’t work the deal out because they wanted me to play their instruments and at times, especially in studio work, you need different instruments and you can’t just tie yourself up to one specific brand of instrument so I didn’t work out the deal. But I got to keep the prototype, which is what I was playing. It looks sort of like a Fender but it actually has the shorter scale and it has the vine, like the old Martins had the vine inlay from mother-of-pearl and abalone, an inlay that goes all up and down the neck. It’s a wonderful instrument to play, it looks like a very sensual guitar but it plays very much like an old Les Paul. It’s a neat axe.

How about a cool little story about coming up in the ’60s?

Well we did quite a bit of studio work back then, I played a lot with Glen Campbell and the Bobby Fuller Four, they were all part of the Delphi group, sold more records on Delphi which was Beb Keane. They were the label that did Richie Valens and ‘Donna’ so we did a lot of work there. A lot of the studio records from that era that we may have heard we might have played on, like ‘The Jerk’ from don Julian and the Meadowlarks, it was a pretty big hit. I also played a lot with Phil Spector, who was recording mostly at Gold Star Studio there on Santa Monica in Hollywood. Sonny Bono worked with Spector, but he was the ‘gofer’—he was Phil Spector’s ‘gofer’, the guy who went in and got instruments or went out and got coffee, bought lunch and all of that. He had a group with Cher, it was called ‘Caesar and Cleo’ and he had kind of Julius Caesar hairdo, you know that bowl haircut around it and she had her long black hair. I’m not certain if they were released, but they had several records under the name of ‘Caesar and Cleo’.

How did you wind up picking a Burt Bacharach song to cover and have such a big hit with?

Well, we had gone to see “What’s New Pussycat” in Hollywood and after I’d seen that movie I realized that song “Little Red Book” was a kind of background filler piece now and then and when something would happen you’d hear Manfred Mann’s group doing a little bit of that song and it was never meant to be a single, it was just filler for a movie, but when Arthur and I heard it, I just couldn’t get it out of my head. It’s like one of those things when you wake up humming a song, it’s like that, only I didn’t realize it was in a minor key and we did it in a major key with the song totally from memory and then we learned the words, but our words are a little bit different then Bachrach’s words are . As I said, the song is just a really catchy song and we started doing it that way. We had a little place on Melrose called the ‘Brave New World’ where we played and they had a juke box. We managed to get ahold of an old acetate and it worked in that juke box, it was the same size as a  45 rpm record. So they were able to play that and we heard the song on the jukebox. It was in the minor key and after hearing it the ‘right way’ we decided that our way was cooler and had more of a beat. It’s kind of slow and really dirgey in the movie, but ours has a back beat, a rockin’ beat, so we decided that even though we were doing it wrong, we decided to do it that way. Initially, Burt wasn’t all that happy with us changing it that way and doing that song, but when the royalties started coming in and he bought himself a new pool with the money, he was really happy with it. He sent us a note thanking us for choosing his song to do! It worked out well for us.

The crowd really loved you guys and went nuts last night during your set. Does it still feel great to do that to people?

Oh, it feels fantastic. That’s why I do it, it’s the reaction of the people and to be a part of that moment in time where everybody is on the same page, everybody is listening and we’re playing and you’re touching people. It’s so neat to be able to play something and see it in their faces, ‘cuz I’m looking out at the audience. You can see when this song brought back a memory of a specific time or something that happened to that person then and they’re mouthing the words, they’re singing along with us and it’s such a neat feeling to have that camaraderie, that brotherhood, that feeling of oneness that you get. And also just to be able to do something that you love doing and that’s on the stage and to receive all the good feelings —-it’s just indescribable, really. Unless you’re doing it, it’s hard to describe how it feels to be there and receive all of those wonderful vibes, you know, people just giving you love. And there’s good feelings there, there is no negativity, just good feelings and you’re forgetting all about the hassles of the day and all the problems. You’re just there to enjoy yourself and have a good time and relate to another human being. I think there’s nothing more special than that. Two human beings or a thousand human beings, just relating to each other, just being; people who have no ulterior motive, nothing but to just enjoy that moment in time. That’s really special. That’s why were here, to relate to each other in a positive way and just enjoy it.

Johnny and John Fleckstein of Love Revisited at the Tiki Oasis. Photo by Edward simon of The Los Angeles Beat.

As Johnny relaxed after the show, you could tell by his face that although he had a workout, he had loved every minute of it. It was obvious after talking to him that not only did he survive the ’60s, but Johnny Echols still has the musical chops to keep bringing fresh, creative guitar sounds to audiences for some time to come.

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Ed Simon

About Ed Simon

Ed is a native of Los Angeles who loves food and food cultures. Whether he's looking for the best ceviche in Colombia, the best poke in Hawaii, the best tequila in Jalisco or the best Taiwanese Beef Roll in Los Angeles, it's all good food! He also loves a good drink. He's had Mai Tais in Hawaii, Bourbon in Kentucky, Tequila in Mexico and Rum in Jamaica. His wine escapades have taken him to Napa, Sonoma, the Willamette Valley and the Santa Ynez Valley. And he's had beer all over the world! Music is another of Ed's passion, writing and interviewing many classic rock, rock and blues musicians. Getting the great stories of road experiences from them is a particular delight. Traveling also fits in with Ed's writing, exploring all over to find the most interesting places to visit, even in out of the way areas.
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8 Responses to Johnny Echols of ‘Love Revisited’ Talks About Himself and His Music From the ’60s Until Now

  1. Pingback: Love Revisited | rosamondpress

  2. Sal Guitarez says:

    Excellent Interview, It really gives a vivid portrait of Johnny Echols today, while
    bringing out details of his musical history that give a more complete understanding
    of his importance to LOVE.

    • Hey now, Sal! I’m not entirely sure where *this place* is, but it’s nice to be here.
      (I clicked on Cher’s fb link and VOILA)

      Thanks to the writer for pulling this thing together. Good article about JE.

      –Kaanii

  3. Roger Punk says:

    Thanks for sharing this interview with Johnny…their music was before my time, but now it’s right on time for me!

  4. Vince Whirlwind says:

    Thanks very much for this piece. I love Love and Johnny Echols and I really enjoyed it. Can I pick you up on a typo though? Sorry to be pedantic, but when Johnny says “sometimes like when we had Jake and Shelley we would have sax or flute” I think it must have been indistinct on your tape. “Jake and Shelley” should actually read “Tjay Cantrelli” who joined Love for their second LP ‘Da Capo’ and played flute on ‘She Comes In Colors’ and some other songs.

  5. Nick Gioello says:

    Wow, I am so happy to see Johnny getting his due and stepping out and playing live again. I knew Johnny during his days living in Sedona. It was a bit a rough time for him back then, but I’ll never forget the day back in 1998 standing in his carport when he told me he was starting to play the guitar again and pulled one out and played a few licks. I could tell he still had chops.

    If you ever are in contact with Johnny again, please tell him Nick Gioello (Nick from the Sedona City Code Enforcement) wishes him all the best and to keep on playing. I see Johnny moved on back to Southern California, tell him I ended up in Eugene Oregon. Ask him about the time he and Jim Morrison got kicked out of the circus for heckling the clowns from the audience. Johnny has a lot of great stories, the best is getting the very first wah-wah pedal from Thomas Organ company and he couldn’t do much with it and so he let his buddy Jimi Hendrix borrow it, and the rest is history.

  6. Thank you for posting this interview. I grew up listening to Love, as i lived in Santa Monica. I often wondered what became of him. They were incredible at the beginning. I can tell you this much, hearing his SEARING guitar at The Whisky playing Seven and Seven…well, you had to be there to experience it. Arthur wearing ONE combat boot, Johnny making THUNDER. I’ll never forget them. My very best regards to him.

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