Offbeat L.A.: Like Totally Rad- The San Fernando Valley Relics Museum in Chatsworth

Beloved neon signs from years gone by at The Valley Relics Museum (photo by Nikki Kreuzer)

Beloved neon signs from years gone by at The Valley Relics Museum (photo by Nikki Kreuzer)

“On Ventura, there she goes
She just bought some bitchin’ clothes
Tosses her head and flips her hair…
Valley Girl, She’s a Valley Girl”- (1982) Frank Zappa

The San Fernando Valley-a proud history (photo by Nikki Kreuzer)

The San Fernando Valley: a proud history (photo by Nikki Kreuzer)

The San Fernando Valley, or just the Valley for short, really came into its own in the early ’80s. With a hit song snarkily quipped by 14-year old Moon Unit Zappa followed by a popular movie of the same name the next year, it was finally on the radar of the rest of the nation. Teens and tweens from coast to coast began cheekily peppering their conversations with like, totally and gag me with a spoon. Although the Zappas were just being Zappas, sarcastic and condescending, Valspeak,  in the early days of MTV, spread like a brush fire gone wild. Whether it liked it or not, this 260 square-mile collection of towns and neighborhoods surrounded by scrubby mountain ranges, now had an identity.

San Fernando Valley memorabilia at The BValley Relics Museum (photo by Nikki Kreuzer)

San Fernando Valley memorabilia at The Valley Relics Museum (photo by Nikki Kreuzer)

Once a wide open area full of expansive vistas, farms and ranches belonging to early Hollywood stars, by the ’60s and ’70s the Valley was paved and suburbanized, a bedroom community to the L.A. basin. The butt end of jokes by those on the other side of the hill who criticized it as being generic, much of the Valley’s rich history, amazing pop culture contributions and uniqueness was ignored, scoffed at or even erased. Valley history was considered a dark shadow compared to its shinier sister Hollywood.

“As I got older and things disappeared, it really started bothering me. I remember trying to explain to a friend, ‘There was this place… that place…’ I started to search and I realized there was no place to go for Valley history. The Valley preservation got pushed to the side. Any type of documentation is hidden underneath people’s beds. People are almost ashamed. The Valley got the shit end of the deal.” Valley Relics Museum curator/founder Tommy Gelinas

A t-shirt for the famous Nudie Western Tailors once located on Lankershim in North Hollywood (photo by Nikki Kreuzer)

A t-shirt for the famous Nudie Western Tailors once located on Lankershim in North Hollywood (photo by Nikki Kreuzer)

It took lifetime Valley Boy Tommy Gelinas, a Gen-Xer whose 1970s childhood memories include long gone BMX bike tracks, the first skateboard park, Skatercross in Reseda and the amusement park Uncle Ben’s Kiddyland  in Van Nuys to finally take a stand about the disappearance of his precious past.

“At a young age I thought, ‘Where is it all going?’ I honestly thought there was gonna be somewhere in the Mojave Desert- a graveyard of artifacts of things that used to be here. And the reality is that there was no preservation.”

To keep his memories alive, at first Tommy started collecting vintage Valley postcards. They were easy to handle and cheap. But he soon got the bug and his collection spread to pop culture memorabilia and eventually massive vintage signs. He began taking it upon himself to go on rescue missions when long established Valley businesses, restaurants or bars shut down.

More of Tommy's collection (photo by Nikki Kreuzer)

More of Tommy’s collection (photo by Nikki Kreuzer)

Tall, lanky and tattooed, Tommy has a rock-n-roll aura about him. He is full of stories and loves to share them with genuine enthusiasm. He has a contagious passion when he discusses his beloved Valley and it is only natural that his stupendous collection has evolved into the equally cool Valley Relics Museum. Opened October 2013 in a sizable warehouse and jam-packed with his fascinating and substantial Valley collectibles, Tommy is quick to mention that this is only about 50 percent of his collection.

Nudie suits on exhibit (photo by Nikki Kreuzer)

Nudie suits on exhibit (photo by Nikki Kreuzer)

From match packs and photos to plates and glassware, Valley-made BMX bicycles and kitschy statuettes of Manny, Mo and Jack, this museum is a vintage lovers paradise and a walk down memory lane to anyone with substantial Valley roots. With a current display revolving around bigger-than-life Western wear tailor Nudie Cohn and his coveted Nudie suits and another exhibit highlighting the 1976 movie The Bad News Bears, filmed in the Valley location of Chatsworth, this museum hits the right cultural notes. Nudie’s granddaughter has even loaned a pair of her grandfather’s extremely flashy and tricked out automobiles to be on permanent exhibit here. Valley Relics was also entrusted to watch over two giant Emmy statues which have long flanked either side of the Emmy Awards stage. The Academy felt that Tommy was the proper caretaker during the 2 -year construction of their new 35 million dollar facility.

Bad News Bears exhibit at the Valley Relics Museum (photo by Nikki Kreuzer)

Bad News Bears exhibit at the Valley Relics Museum (photo by Nikki Kreuzer)

The Valley Relics Museum fills an important Southland history gap and Tommy seems to be the right man to oversee such an undertaking, not only because he has lived the Valley experience, but because he deeply cares. He has developed a strong social media following on Facebook and Instagram and among those there are the watchdogs, those who alert him to memorabilia that needs rescuing. Tommy responds and mobilizes, even investing his own money to rent equipment to save larger items.

“Every Valley person has a story. There’s a language of the heart for Valley people… It’s like hunting treasure. Everything I get has such an important meaning… I want to tell a story. I want to keep that history alive”

The Valley Relics Museum (photo by Nikki Kreuzer)

The Valley Relics Museum (photo by Nikki Kreuzer)

 

Valley Relics Museum: 21630 Marilla St, Chatsworth, CA 91311; (818) 678-4934.  www.valleyrelics.org

Hours: Saturdays 10am-3pm. Admission free, donation suggested.

 

 

Nikki Kreuzer

About Nikki Kreuzer

Nikki Kreuzer has been a Los Angeles resident for almost 30 years. When not working her day job in the film & TV industry, she spends her time over many obsessions, mainly music, art and exploring & photographing the oddities of the city she adores. So far she has written over 100 Offbeat L.A. articles which are published at the Los Angeles Beat and on the website OffbeatLA.com. As a writer she has also been published in the LA Weekly, Oddee.com, Blurred Culture, Twist Magazine, Strobe and Not For Hire. Nikki is also a mosaic artist, working actor and published photographer. Her photography has been featured in the print version of LA Weekly and as part of an exhibit at the Museum of Neon Art. In the band Nikki & Candy, she plays bass, sings and is co-writer. Find Nikki & Candy music on iTunes, Amazon or at NikkiandCandy.com. Nikki is currently working on her first novel. Please "like" the Offbeat L.A. Facebook page! For more Offbeat L.A. photos & adventures follow @Lunabeat on Instagram or @Offbeat_LA on Twitter.
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8 Responses to Offbeat L.A.: Like Totally Rad- The San Fernando Valley Relics Museum in Chatsworth

  1. Ed Simon Ed Simon says:

    I recognize some of those signs already. Looks like an awesome museum!

  2. James Eliopulos says:

    Possibly my favorite piece about anything So Cal, in any publication, anywhere, ever.
    Absolutely loved this.

  3. I definitely see a book in your future.

  4. Robin Nassif says:

    Can’t wait to visit – Does anyone remember the Cherry House ice cream parlor in the early 60’s on Ventura Blvd. in Sherman Oaks?

    • Chris Sanzo says:

      It was on the NW corner of Woodman and Ventura. At night the neon sign showed a lady licking an ice cream cone. It later became Pioneer Chicken. Now I have no idea.

  5. Hank Henss says:

    Remember being in a parking lot at Palomino club and a fight that had happened inside came outside and one fella was whipped pretty good. Fights over and 30-45 min later the guy that got whipped came back with a bow and arrow and shot the guy that whipped him!

  6. Mr Groovy ice cream in Panorama City bowling alley on Van Nuys Blvd in 60s

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