Olivia Culpo moderating a panel with Joe Zee and Zendaya at the BeautyCon LA Festival
This past Saturday, the biggest-yet BeautyCon Festival was held at the ReefLA downtown. In partnership with Cosmopolitan, Seventeen and Cosmo For Latina, the massive beauty-junkie heaven topped last year’s attendance-breaking records with hundreds of brands debuting new products and techniques, guest panels, and a music stage. Some of this year’s attendee highlights: One-day Acuvue Define contact lenses; Birchbox’s BYOB with five custom samples; NYX cosmetics vending machine (!); and my favorite, the 360-degree Barbie camera.
Sophia Amourosa made a surprise appearance at Nasty Gal’s pop-up shop; MUDD’s music stage with performances by Jack & Jack, Sabrina Carpenter, Cody Simpson, and Becky G. Other celebs spotted: Zendaya, Olivia Culpo, Joe Zee, Bethany Mota, Bailee Madison, Madison Pettis, Christina Milian, and many more.
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- Olivia Culpo
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- Olivia Culpo moderating a panel with Joe Zee and Zendaya at the BeautyCon LA Festival
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- Joe Zee
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- Christina Milian
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- Karrueche Tran
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- BeautyCon Music Stage
photos: Michael Bezjian/Getty Images
