In her new video for “He’s So Sorry,” Alice Bag pays tribute to early girl groups, especially the Shangri-las. Her strong voice pierces through the wall of sound, while backup singers are soft and angelic. The use of the Wall of Sound is a little ironic considering it was pioneered by Phil Spector. Nonetheless, the song is in the tradition of girl groups offering advice to other women, and the tone is very effective.
“He’s so Sorry” comes from Alice Bag’s upcoming self-titled album, which will be released June 24th on Don Giovanni Records. The album’s single, “No Means No,” also carries a strong message, telling the all-too familiar story of acquaintance rape. It is particularly timely in light of current events (insert latest rape headline here). The certainty with which the title is repeated is unwavering and empowering. Strangely, the single is also very danceable. The album showcases the amazing variety of singing and playing styles Alice Bag has mastered.
There will be a record release party on July 2nd at The Echo with Generacion Suicida and Kim and The Created. Alice Bag will be playing selections from the new album as well as old favorites. Tickets are only $8 and the show is all ages, starting at 5:30pm. Tickets available HERE.