I recently visited a glamorous Russian spa in the Baltics and splurged on a hair masque. My hair was so silky soft I insisted everyone touch it. One person who declined to touch it offered that it did look very shiny. I insisted on buying the masque and was floored when they brought out the Vitamino Color Masque. “This is L’Oreal? I can buy this at home!” True, you have to buy it at a salon instead of your local drugstore, but it’s a lot closer than Latvia.
Vitamino is for color-treated hair. L’Oreal also offers other masques, like Absolut Repair for dry, damaged hair, Age Supreme, Force Vector for fragile hair, and Liss Ultime for frizzy hair.
Their website makes the dubious claims that Vitamino “polishes” your hair and that your hair “feels” nourished. I guess that’s just as good as “being” nourished. Still, I am a convert. Results don’t lie. One warning — you may ask freak people out by asking them to stroke your hair.