Offbeat LA: The Fender Guitar Factory Tour in Corona… A Twang Heard ‘Round the World

The Fender Factory, Corona, CA (photo by Nikki Kreuzer)

The Fender Factory, Corona, CA
(photo by Nikki Kreuzer)

One of the many things we have to be proud of in Southern California are the sheer number of original creations that have come out of our land of continuous sunshine and blue skies. The hula hoop, the jacuzzi, and even the Zamboni are all local inventions that have made their mark worldwide, but one local inventor, Leo Fender, actually helped to revolutionize modern music with his innovations. Without him, rock and roll would not have sounded as we know it.

Born in 1909 and raised in Fullerton, Fender opened a radio repair business in 1938 and soon became involved with helping Big Band, Country and Hawaiian-style musicians repair and amplify their acoustic guitars and lap steels. By the mid-1940s he and a partner, Doc Kauffman, had patented a lap steel with an electric pickup and put aside radio repair to focus on the guitar making process. By 1945, Doc had left the business and Leo formed his own company, Fender Electric Instruments. He realized that there would likely be a market for newly developed electric solid body guitars, which were still rare and considered somewhat of a novelty item. Although Fender didn’t invent the first electric solid body guitar, he was the first to recognize its importance and was the first to find a way to mass produce them and make them light, attractive and affordable to the average musician. The Fender Broadcaster, which was soon renamed the Telecaster, was introduced in 1950 and was the first mass-produced electric guitar. In 1951 Fender invented and released the first electric bass, the Precision Bass and in 1953 he put out the iconic Stratocaster. It is no surprise that the first twangs of early rock music were heard a few years later.

These planks of wood become guitar necks (photo by Nikki Kreuzer)

These planks of wood become guitar necks
(photo by Nikki Kreuzer)

Today, the Fender company is based in Corona, CA, about an hour’s drive from Los Angeles and not far from its Fullerton origins. This location has been a working factory since 1998 and manufactures about 400 guitars a day. They offer tours to the public twice daily for a small fee. It is quite an experience to see step by step how these guitars are constructed from simple blocks of wood into instruments that can stir the human soul.

Our tour begins in the Fender Visitor Center, where our friendly guide, David, instructs us to don safety goggles and earphones. The factory is quite dusty and also very loud. In order to hear David’s tour we must turn up the volume and fittingly, amplification, the thing that drove Leo Fender himself, is the order of the day. We enter the actual factory through a long hallway lined with large vintage photos commemorating much of Leo Fender’s life and the history of the Fender guitar. We proceed through many rooms, each specialized departments where segments of each guitar is manufactured by a busy crew of workers. We are led through the Fabrication Room, where pickups are manufactured. While watching the industrious workers busy with each each step we hear a detailed explanation about what is actually happening around us.

Recently Cut Bass Necks (Photo by Nikki Kreuzer)

Recently Cut Bass Necks
(Photo by Nikki Kreuzer)

It is extremely fascinating to enter the Woodmill and watch planks of alder, ash, maple and more turn into familiar shaped guitar bodies and necks and then see the Sanding Room where these pieces are sculpted and shaped. We are not allowed into the Paint Department, however. We are told that contamination from our clothes could ruin the final product, so we are escorted to the Buff and Polish Room to watch the workers there do their thing.

Final Assembly (photo by Nikki Kreuzer)

Final Assembly
(photo by Nikki Kreuzer)




After watching the work done in Final Assembly we see guitars being tested on old Princeton amps in the Inspection/End of the Line room. We also see workers busy putting together the interior parts of tube amplifiers, but we do not see the cabinets because they are made in Fender’s other factory, located in Ensenada, Mexico. The custom shop is where the master builders work, essentially the star artists of the Fender machine. These are the workers who actually get to sign their product and each have their own individual little work rooms. These people come into work at 4am, so they are already gone for the day as our afternoon tour passes through, but we get to peer into their special work spaces.

Inspection/End of the LIne (Photo by Nikki Kreuzer)

Inspection/End of the LIne
(Photo by Nikki Kreuzer)

All in all our tour lasts a little over an hour, but we are happily sated with knowledge of the guitar manufacturing process. As we walk around the shiny guitars and basses in the exterior showroom, it is easy to remember that each one started out as a humble piece of wood. Invention and creation are two vital parts of Southern California, and as Leo Fender demonstrated just a little bit of either can change an entire art form.

Raw guitars without assembly (Photo by Nikki Kreuzer)

Raw guitars without assembly
(Photo by Nikki Kreuzer)




Fender Visitor Center: 301 Cessna Circle, Corona, CA 92880; (951) 898-4040.

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Nikki Kreuzer

About Nikki Kreuzer

Nikki Kreuzer has been a Los Angeles resident for over 30 years. When not working her day job in the film & TV industry, she spends her time over many obsessions, mainly music, art and exploring & photographing the oddities of the city she adores. So far she has written 110 Offbeat L.A. articles, published at the Los Angeles Beat. As a journalist she contributes regularly to LA Weekly, Blurred Culture and has also been published by, Twist Magazine, Strobe and Not For Hire. Nikki is also a mosaic artist, radio DJ and published photographer. Her photography has been featured in exhibit at the Museum of Neon Art, in print at the LA Weekly and in exhibit at the Neutra Museum in Los Angeles. She has recorded with the band Nikki & Candy as bassist, vocalist and songwriter, directing and appearing in the 'Sunshine Sunshine Santa Claus' music video for the band. She co-hosted the monthly radio show Bubblegum & Other Delights on for over two years. Her acting credits include a recent role in the ABC-TV show 'For The People', 'Incident at Guilt Ridge', 'Two and a Half Men', the film 'Minority Report' and 'Offbeat L.A.', a web series, written and hosted by Nikki Kreuzer. Her writing, radio and video portfolio can be found at, her photography work @Lunabeat on Instagram and her music history posts @NikkiKreuzer on Twitter. Find Nikki & Candy music on iTunes or Amazon.
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One Response to Offbeat LA: The Fender Guitar Factory Tour in Corona… A Twang Heard ‘Round the World

  1. Fascinating. Who knew?

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