BeautyCon LA

Olivia Culpo moderating a panel with Joe Zee and Zendaya at the BeautyCon LA Festival

Olivia Culpo moderating a panel with Joe Zee and Zendaya at the BeautyCon LA Festival

This past Saturday, the biggest-yet BeautyCon Festival was held at the ReefLA downtown. In partnership with Cosmopolitan, Seventeen and Cosmo For Latina, the massive beauty-junkie heaven topped last year’s attendance-breaking records with hundreds of brands debuting new products and techniques, guest panels, and a music stage. Some of this year’s attendee highlights: One-day Acuvue Define contact lenses; Birchbox’s BYOB with five custom samples; NYX cosmetics vending machine (!); and my favorite, the 360-degree Barbie camera.

Sophia Amourosa made a surprise appearance at Nasty Gal’s pop-up shop; MUDD’s music stage with performances by Jack & Jack, Sabrina Carpenter, Cody Simpson, and Becky G. Other celebs spotted: Zendaya, Olivia Culpo, Joe Zee, Bethany Mota, Bailee Madison, Madison Pettis, Christina Milian, and many more.

photos: Michael Bezjian/Getty Images

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Donna Lethal

About Donna Lethal

Donna Lethal is the author of "Milk of Amnesia" and writes for her own blog (Lethal Dose), Hair Hall of Fame, Dowager Quarterly, Find A Death, & the Valhalla Cemetery chapter in "Weird Hollywood." A native of Lowell, Mass., she's lived in Boston, NY and London before settling here. When not writing, she's hiking, soaking in a Korean salt room or in the high desert with her pit bull.
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