Get in Formation with Beyoncé – Uber and AMEX


Beyoncé’s long awaited mystical album, Lemonade, dropped seemingly out of nowhere several days ago. The visual album features a track list of 12 distinctive songs, featuring collaborations with Kendrick Lamar, The Weeknd, and more. Lemonade discusses quite a range of ideas – from important issues in society on several songs, to anthemic rants regarding relationships. The album is currently on its way to No. 1 on Billboard charts, projected at over 550,000 copies sold.

To accompany her album, Beyoncé has just started her Formation World Tour today, opening in Miami.  Although nearly all 22 U.S. tour dates are sold out, fear not! Uber and American Express have teamed up yet again to bring fans the best experience possible.  Fans have the opportunity to win two free tickets to any of the Formation World Tour dates, with round trip transportation covered by Uber. “Most people know Uber as a convenient and affordable way to get from A to B. But it is these types of surprise-and-delight opportunities –– like the opportunity to see Beyoncé live –– that make the Uber experience truly unique,” commented Amy Friedlander Hoffman, Head of Business Development and Experiential Marketing, Uber.

Here’s how it works:

  • Make sure you have the Uber app downloaded for iOS or Android
  • Enter code FORMATIONAMEX in the ‘Promotions’ section of the app to unlock the special “FORMATION” car view
  • Request a “FORMATION” car on the day of Beyoncé’s Formation World Tour show in your city
  • If connected to the “FORMATION” car, you’ll be picked up and transported to the concert venue free of charge – your Uber driver will have your two Beyoncé tickets
  • After the show, Uber will provide a complementary ride home

As expected, demand will be high and availability limited; not all riders who request a ride will be connected with a “FORMATION” ride and receive two tickets.  If you want to buy tickets instead, head over to

Here are all of the participating cities:

April 27, 2016 – Miami, FL

April 29, 2016 – Tampa, FL

May 1, 2016 – Atlanta, GA

May 3, 2016 – Raleigh, NC

May 5, 2016 – Nashville, TN

May 7, 2016 – Houston, TX

May 9, 2016 – Arlington, TX

May 12, 2016 – San Diego, CA

May 14, 2016 – Pasadena, CA

May 16, 2016 – Santa Clara, CA

May 18, 2016 – Seattle, WA

May 23, 2016 – Minneapolis, MN

May 27, 2016 – Chicago, IL

May 28, 2016 – Chicago, IL

May 29, 2016 – Pittsburgh, PA

June 3, 2016 – Foxborough, MA

June 5, 2016 – Philadelphia, PA

June 7, 2016 – New York City

June 8, 2016 – New York City

June 10, 2016 – Baltimore, MD

June 12, 2016 – Hershey, PA

Genesia Ting

About Genesia Ting

Genesia Ting is a product designer by day and concert photographer by evening. She enjoys discovering new eateries in the Los Angeles area, hiking by the coast, and exploring different parts of LA.
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